The real story behind bags revealed through an online survey - are you choosing the right bag?

Hello. Do you have too many bags sleeping in the depths of your closet? We're bringing you an article that bag lovers must read, based on the results of a recent survey on bags conducted by the network research company MyVoice Communications. Please stay with us until the end.

1. How many bags do you own?

• "1-2 pieces": Approximately 20-30%
• "3 to 5 pieces": Approximately 20 to 30%
• "6 to 10 pieces": Approximately 20 to 30%
• Over 30% of women in their 50s or older have "11 or more"

The majority of people own less than 10 bags at most, but over 30% of women over 50 own 11 or more bags! Check now to see if you too are unconsciously creating a "bag jam."

2. Ranking of types of bags owned

1. Shoulder bags (71.9%)
2. Tote bag (approx. 50%)
3. Rucksack/backpack (approximately 50%)
4. Eco bags (approx. 50%)
5. Handbags (approximately 50%)

moreover,

• Older women tend to own more eco bags, Boston bags, formal bags, and second bags/clutch bags
• Backpacks are popular among teenagers and people in their 50s and above, but slightly less so among people in their 30s.

Old-fashioned totes and handbags, the latest trend of eco-friendly bags... It might be a smart choice to keep your traditional "staples" while also incorporating eco-friendly bags and other items to keep up with the changing times.

3. How to use different bags for different occasions

• "Change depending on the purpose and weather": 47.6%
• "I change it depending on my outfit or mood": About 40%
• "I often use the same bag": About 40%
• Teenage girls are less likely to "change depending on the purpose or weather"

A bag is your "second grooming." Using the right bag for the occasion -- a water-repellent shoulder bag on a rainy day, a tote bag for business, a backpack for outdoor activities on the weekend -- is the mark of an advanced bag owner. It may seem like a hassle, but choosing the right bag will make you look like a capable person.

4. Ranking of places to buy bags

1. Shopping centers/malls/outlet malls (over 40%)
2. Department stores (over 40%)
3. Internet shopping (20-30%)
4. Bag specialty stores, clothing specialty stores, and brand shops (20-30%)
5. Station buildings and fashion buildings (20-30%)

– Department stores are overwhelmingly popular among women over 50
– Women in their 30s and 40s use online shopping

The veteran generation likes to touch and feel the texture in physical stores, while the middle-aged generation likes to save time by quickly purchasing. The traditional "face-to-face purchase" is good, but nowadays it may be standard to check reviews online and then buy it immediately.

5. What price range do you buy bags at?

• "3,000 to less than 5,000 yen": 20 to 30%
• "5,000 to less than 10,000 yen": 20 to 30%
• Over 30% of women aged 50 or older spend "10,000 yen or more"

There is a tendency for the "cheap x quantity" group to be polarized on the one hand, and the "quality x long-lasting" group on the other. If you want to use it for a long time, it is okay to invest a little more than 10,000 yen. Physical things will eventually break, but with a high-quality bag, you can enjoy the tasteful aging process.

6. Important points to consider when purchasing a bag

• Design and color (81.3%)
• Price, size, capacity, storage capacity, material (each over 50%)
• Women also value "ease of coordination"
• Women in their teens and twenties give high marks for "ease of use"

After all, the first impression is the "appearance". If you also take into consideration "will it match with this outfit?" , the bag becomes the key to coordinating an outfit.

7. When to buy a new bag

1. "Broken/outdated": 68.7%
2. "I found a product I liked": 31.6%
3. "It became necessary for a specific purpose."
4. "Change of pace" "I'm bored"

– Men tend to replace their devices because they “broke,” while women tend to replace their devices because they “liked them.” – Women in their teens and twenties tend to replace their devices to “match their fashion.”

Although it is best to only buy a new bag after it breaks, you should also give your bag some loving maintenance. Regularly check for loose threads and zippers, and stop putting it off if it's "still fine."

Summary: Optimize your bag strategy

1. Review the number of items you own – Eliminate bag congestion in your closet!
2. Use the right bag for the right occasion – rain or shine, business or leisure
3. Where to buy and price range options – brick-and-mortar? Online? What's your budget?
4. Reconfirm the important points – what is the top priority: design, usability, or material?
5. The right time to replace your items – Replace them before they break and boost your daily motivation!

Both appearance and functionality are important for a bag. You can use a traditional product for a long time, or you can easily increase the number of eco-bags you have. Let's create your own "best bag strategy" based on the survey data. Now, you too can become a bag expert from today!