The Omotenashi Selection is run by over 20 private companies, and the certification process involves an on-site inspection by foreign experts living in Japan.The awards are based on the criteria of " OMOTENASHI " and " GLOBAL " and are evaluated on the meticulous craftsmanship born from consideration for the user, and on creative and ingenious activities that inherit tradition while continually improving for the modern era.Products and services that are recognized as being " full of uniquely Japanese charm that we want to share with the world " are certified as Omotenashi Selection Award Winners.
